If you’re reading this, you are likely pursuing a challenging path. BTE was founded to help people like you develop the skills you’ll need to overcome those obstacles as efficiently as possible. 

Both of us (Craig and Jonathan) have overcome many needless obstacles that could have been avoided with a more robust approach. As we struggled with these setbacks, we tried to understand why they were happening, and how to avoid or overcome them more effectively in the future.

After ten years of research and helping thousands of clients with the tools we’ve developed along the way, we founded BTE to share that knowledge with people like you.

The process and principles outlined in our book and throughout our site aren’t limited to the small world of military special operations. These principles will help you get more out of every aspect of your life.


Craig Weller

Craig is a former USN SWCC (Special Warfare Combatant Crewman). He is also certified under the Department of State’s Worldwide Personal Protective Service-2, and spent nearly two years on the High-Threat Protection team for the U.S. Ambassador to Baghdad in Iraq. 

In Special Operations and in subsequent private deployments, Weller held a variety of instructional and diplomatic security roles in locations including Kenya, the Philippines, Central America, South Sudan, and Iraq. 

Along with Jonathan Pope, he co-founded Ethos Colorado Training Center, a full-service strength and conditioning facility based in Denver. Prior to that, he founded Barefoot Fitness in South Dakota, with two training facilities based on minimalist principles developed while training SOF personnel in austere locations.

Craig is a Precision Nutrition Level Two certified nutrition coach, and works with Precision Nutrition as a writer and designs their exercise systems.

Jonathan Pope

Jonathan is a strength and conditioning coach based out of Denver, Colorado with over ten years of coaching experience and a BS in Exercise Science. Along with Craig, he co-founded Ethos Colorado Training Center in 2010, where he is the lead coach and oversees operations. 

Jonathan also works with Precision Nutrition as a coach where he develops coaching strategies used with thousands of clients every year. 

When not working he can be found chasing ski mountaineering objectives all over the world or competing in Brazilian Jiu Jitsu.


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